Key things to keep in mind for your Branding Session
Branding Sessions are so fun! I love how creative you can really get. You as the entrepreneur get to decide and collaborate with your photographer on what you envision for your business image.
When preparing for your Lifestyle Branding Session here are things to keep in mind…
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Feeling, aesthetic, environment, vibe. The location has a big impact on the look of your images and connecting to your business. If your business connects to more of a moody, deep thinking mindset then going the brick, industrial route integrating strength and light would be what you look for. (That is what we did for this session)
I love looking for spaces to rent on www.peerspace.com
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Once you know your location, start to think about how your outfits will pair in that space. Think about the colors of the space and what compliments, maybe even the color scheme of what you want your website and social media to be since that is likely where you will post.
I love having my clients stick to neutral, earth color tones since they can work well with a lot of backdrops.
Bringing multiple and versatile outfits will help give you a variety of images to use and take advantage of your session time.
Jackets, hats, shoes, bags, watches, jewlery. Accessories can help.
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Bringing props to a branding session are key! This gives you so much more content to work with instead of an entire session of you and the camera in one outfit. Depending on your business and profession bring what makes sense!
This session was for a business owner and her psychiatric practice.
We were sure to include business items like: pen, paper, notebook, laptop. Since we rented an environment that had tables and chairs we wanted to warm the space up with bringing: candles, a mug and plants
Most of all. Have fun and be yourself! This lifestyle branding session should be a reflection of you!
This gorgeous session took place at Grey LB in downtown Long Beach California https://www.greylb.com
